Don't judge the book by the cover and description on Amazon. How about subtitle of the book: "Why High-Tech Products Drive Us Crazy and How to Restore the Sanit

Don't judge the book by the cover and description on Amazon. How about subtitle of the book: "Why High-Tech Products Drive Us Crazy and How to Restore the Sanity". It was lacking in almost any real substance and was effectively a thinly disguised rant about coders. Looks like you were not able to understand the essence of the book (hint: it was not about programmers). And also looks like Cooper was right in his description of a typical programmer that he calls Homo Logicus. It is sad and weird that many programmers don't like the book or, like you, see it as an attack on them. It's far from the truth. The book gives very accurate description how our (programmers') way of thinking differs from that of "ordinary" people. If you are a programmer writing software for other programmers it may be ok not to care how Joe User thinks, but if you are making product for general audience you better pay attention what Cooper says. I see a lot of his ideas in many successful products: Google Search, GMail, Apple products. Just recall all the comments after Apple introduced iPad; look at the report that iPad now is the highest-scoring product that a leading consumer satisfaction index has ever tracked; and then go read chapter 7 "Homo Logicus". After that it should be clear how such a lame and purposeless device in the eyes of geeks can be so wildly successful product among consumers. For me the takeaway from the book was not that "programmers are to blame" but "design for your user, not for you".