One of the main reasons football (soccer) isn't that popular in the US (as opposed to the rest of the world) is that it's not as easy to marketize as other spor

One of the main reasons football (soccer) isn't that popular in the US (as opposed to the rest of the world) is that it's not as easy to marketize as other sports, i.e it doesn't have many adverticements opportunities. Take for example basketball: It has 4 periods with pauses in between, and a number of time-outs; on all these occasions adverticements can be played. Football on the other hand (usually) has only one 15 minute pause at the half-time. There won't be any other pauses to play adverticements, actually the 45 minute timer for each half never stops. Also, because of how the field is laid out usually the camera will be far away so adverticements in the field or in the players' clothes won't be easily visible. For women's football, it's more or less non-existant in the rest of the world so it can't be a proper measurement of success.