We use the freemium model (Paymo time tracking & invoicing http://www.paymo.biz http://www.paymo.biz) it can have the following benefits for your potential bus

We use the freemium model (Paymo time tracking & invoicing http://www.paymo.biz http://www.paymo.biz) it can have the following benefits for your potential business (in no particular order): 1. helps spread the word (lower customer acquistion costs) 2. "free" users are more likely to give you feedback, which will make your app better over time 3. you and your team feel good that you're able to share with the world something for free (just think of how many free apps help you during the day) 4. you can convert free users to paying customers. (in our case the app actually helps the users grow their business) 5. people seem to be willing to try out free apps vs trial apps more often