Sales is like marketing. Certain techniques work for certain periods of time, but then they become outdated / the public becomes used to them. It’s hard to say

Sales is like marketing. Certain techniques work for certain periods of time, but then they become outdated / the public becomes used to them. It’s hard to say cold calling works anymore. If a business is able to get it to work, it’s usually only by firing sales people so frequently they aren’t able to collect commission, improving margins. I’m not saying cold calling or cold emailing isn’t a useful skill / tool, but just that the massive “smile and dial” campaigns that Xerox successfully waged in the 70’s and 80’s probably wouldn’t work today.