Clayton Christensen (of "The Innovator's Dilemma"'s fame) co-authored the following piece. The concept is "Job to be Done". https://hbr.org/2016/09/know-your-c

Clayton Christensen (of "The Innovator's Dilemma"'s fame) co-authored the following piece. The concept is "Job to be Done". https://hbr.org/2016/09/know-your-customers-jobs-to-be-done https://hbr.org/2016/09/know-your-customers-jobs-to-be-done