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No, my problem is with the advertising itself. Consider a world with perfect targetted advertising. I would benefit from an XYZ in my life. Suddenly I am inund
by jodrellblank 8y ago
No, my problem is with the advertising itself.
Consider a world with perfect targetted advertising. I would benefit from an XYZ in my life. Suddenly I am inundated with emails, phonecalls, text messages, instant messages, from a planet full of XYZ sellers. Every billboard I see, every surface, every YouTube advert, every radio intermission, every pre-film trailer, every in-film product placement, every web banner advert, every Windows start menu product placement, every smartphone iAd, every Spotify break, all adverts for an XYZ. More adverts for an XYZ than I can take in if I spent a month just watching them.
I'm not magically happy with this state of affairs, just because the ads are relevant or precisely targetted. I am worse off, in fact, because of being creeped out by the targetting, and snowed under with the monotony and repetitive onslaught.
- davidivadavid 8y agoThen I guess we differ on the idea of what "perfectly targetted" means. You're certainly not going to buy all XYZs, so XYZs vendor would be wasting dollars advertising the XYZs you're not going to buy. So it's not perfect. Perfectly targetted advertising would show you the one XYZ you are going to buy, and stop there.