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> "... this data-driven approach never worked and campaigns that relied on it, like Hillary Clinton’s presidential bid in 2016, have usually ended in failure."
by _emacsomancer_ 8y ago
> "... this data-driven approach never worked and campaigns that relied on it, like Hillary Clinton’s presidential bid in 2016, have usually ended in failure."
It's also, of course, a question of having the 'right' data, and therein (also, of course), lies the rub.
- Fnoord 8y agoMy thought exactly. Consider the Cambridge Analytics debacle.
- ropeadopepope 8y agoEven if you have the right data, I fail to see how getting and interpreting data of any kind is somehow going to magically make people vote for you. The most it can do is give you a good picture of who will be willing to vote for you, but even that's pretty dubious when you consider the research that's been done on the inaccuracy of voter polling.
- _emacsomancer_ 8y agoI think for the Clinton campaign it was used to make decisions about where to spend campaigning time. Arguably miscalculations/bad data on this point contributed to Clinton's loss.