Articles with a negative tone seem to be on the rise lately. Maybe it's just me, but in the past I always got a more positive vibe, more like "If you want to st

Articles with a negative tone seem to be on the rise lately. Maybe it's just me, but in the past I always got a more positive vibe, more like "If you want to start a startup, don't procrastinate and work hard", rather than "we try not to hire wimps" and "if you procrastinate, don't start a startup". Who is the intended audience? Has there been a recent surge in founders who don't get things done that might be dissuaded by that kind of thing? Is it a feel-good "we're not like that" kind of thing?