well, I'm cagey with "unnecessary" because I honestly think it's going to take a good few cases in front of judges until we properly understand where that lays.

well, I'm cagey with "unnecessary" because I honestly think it's going to take a good few cases in front of judges until we properly understand where that lays. Which will be fun. I'm also curious where other points will land in reality. eg, if I ask Apple to remove all data they have about me, will that also remove me from your address book? If I ask Google to remove all data they have about me, will that also remove any emails you've received from me? In this light, I'm happy to see the first complaints arrive against Google and Facebook, as they're exactly the examples we all have in mind, and we need to see how they'll play out in reality. (Albeit, I also trust the European legal systems won't commonly wield the maximum possible fines, but rather seek compliance. The scary big numbers, the source of so much FUD, should be reserved for wilful disregard after this step. "Walk softly but carry a big stick" style.