Just as my own personal anecdote, I've found that CPC AdSense style ads are near worthless, at least on non-targeted sites. I've had ads on the forums of my med

Just as my own personal anecdote, I've found that CPC AdSense style ads are near worthless, at least on non-targeted sites. I've had ads on the forums of my medium-sized site (http://starmen.net/forum/ http://starmen.net/forum/) and not received very much money. The AdSense ads a lot of times don't even make sense. If you look today, there's a lot of ads about termites, which really is only visible in the title since a goofy server administrator changes the title to a random movie quote every once in awhile. Originally there was a lot of ads for 'mothers', but that's only because it's a website dedicated to the MOTHER video game series. Of course I'm in the unholy combination of 14-25 year old technically-savvy viewers who pay no attention to advertising at all, whether by willful ignorance or intentional AdBlock. It's why Facebook can't generate any cash: Anybody below the age of 25 does not click on ads at all.