> How’s that illegal/unfair? Because online privacy is now an inalienable right. Users can't sign it away permanently, and companies can't ask for it in return

> How’s that illegal/unfair? Because online privacy is now an inalienable right. Users can't sign it away permanently, and companies can't ask for it in return for something. > No business is obliged to allow all and sundry to use their product/service No, but they can't discriminate with regards to submission to online tracking. > the companies also have a right to decide whether they want non-compliant users using their service. In the EU there are no "non-compliant" users when it comes to agreeing to tracking; there are only non-compliant publishers. These publishers are free to shut down EU operations and block EU ip-addresses, and I wish they would instead of these now common "opt out of any of our 50+ 'partners' individually through this terrible interface" shenanigans, designed to make it cumbersome to exercise one's right not to be tracked online. > Are these complaints in fact valid under GDPR? I believe so, and if not, they should be.