As mentioned multiple times elsewhere in this thread, AMP doesn’t have that much going for it in terms of performance, that’s more of a marketing play. It’s no

As mentioned multiple times elsewhere in this thread, AMP doesn’t have that much going for it in terms of performance, that’s more of a marketing play. It’s not that hard to build a page using any of a handful modern frameworks that can outperform it. The trump card is Google’s preloading in searchresults, which AMP makes easy, but wouldn’t be impossible without it. If they stopped enforcing their own CDN/caching, wrapping the pages with their own UI, rewriting links, you could argue it’s a good thing, as a standard that anyone could adopt without commiting to one company. Until then, it’s just a path for vendor lock-in.