3 ms·

I found this one very interesting too. I wanted to ask the founder how he knew "the most commonly searched term for SoundCloud producers was..." Is this someth

I found this one very interesting too. I wanted to ask the founder how he knew "the most commonly searched term for SoundCloud producers was..." Is this somethig someone just threw out as a bit of anecdotal evidence? A running joke in the community or common knowledge among fellow producers? Or was there a specific analysis of say Google trends he did to come up with this nugget of insight? I think if you can identify a common search terms for a niche group then you can find common problems to solve... But how did he do that or know that?

mch82 8y ago
As part of its marketing products Google used to have a keyword analysis tool that enabled the look up of search statistics for keywords. It also recommend keywords based on a target URL. They’ve changed their tools since I used it last, but I assume something similar still exists. The approach of discovering a keyword niche and targeting it is harder now that more people know about the technique.