My expectations from Gizmodo are low, but this is a relatively low content article. Here's some tropes that are in use: "Let’s just get the obvious stuff out o

My expectations from Gizmodo are low, but this is a relatively low content article. Here's some tropes that are in use: "Let’s just get the obvious stuff out of the way and acknowledge that multi-billion-dollar companies don’t have fundamental values outside of doing what best benefits their shareholders." Not all companies are driven to extract every cent out of their users. Nothing requires companies to ignore ethical motives in their actions. Nothing. "One reason Apple has been relatively good over the years is that it’s a smart company that has stayed in its lane. Another reason is that since the release of the iPhone, it has been rolling in cash. When you’re an embattled company like Facebook or Uber—just trying to kill all your competition in a newly emerging sector" Facebook is only recently "embattled." And they roll in cash as well, obviously not to the degree Apple does, but the company isn't searching the seat cushions on the sofa for operating funds. And complaining that Apple is "good" because of its financial success is silly. You don't have to operate like Theranos or Uber to be successful. And the converse is true as well. "To be clear, we have no certainty of what Apple’s grand plan is, and in its usual fashion, it’s not telling us." Can't imagine why Apple PR isn't phoning Gizmodo and keeping them up to date with their competitive plans and strategies. "Generally, more competition is welcome. If Apple is giving Facebook and Google headaches, we say that’s great." Wait, is Apple good/bad/chaotic neutral? Or are you trying to straddle the fence to generate clicks? The entire article boils down to "Apple might be coming out with a new version of iAds, that might affect FB/Google." No meat on the bones...