That branding started a long time before Tesla was ever around. http://www.oldcarbrochures.com/static/NA/Chrysler_and_Imperial/1958_Chrysler/1958_Chrysler_Auto

That branding started a long time before Tesla was ever around. http://www.oldcarbrochures.com/static/NA/Chrysler_and_Imperial/1958_Chrysler/1958_Chrysler_Auto-Pilot_Brochure/1958%20Chrysler%20Auto-Pilot%20Brochure-01.html http://www.oldcarbrochures.com/static/NA/Chrysler_and_Imperi... Ideally, yeah, every manufacturer would have to take all the puffery out of their marketing, or better yet, talk about all the negatives of their product/service first, but I doubt I'll ever see that.