This seems like an overly reactionary take. There's a lot of noise in any given hype cycle, distinguishing between unusual preferences people happen to have and

This seems like an overly reactionary take. There's a lot of noise in any given hype cycle, distinguishing between unusual preferences people happen to have and manufactured interest isn't always easy. (See: The curious curious phenomena that humans put most of their personal information on the Internet where other people can see it.)