My point is that any involvement with war lead to consumer boycotts if Google. For a company that relies so heavily direct interaction with consumers, involvem

My point is that any involvement with war lead to consumer boycotts if Google. For a company that relies so heavily direct interaction with consumers, involvement with warfare is a huge risk. And the value of the contracts hardly outweigh the risks of backlash against Google primary business. It's the same reason drug companies work hard to avoid having their drugs used for executions. The value of the contracts is low, compared to their main business which could be threatened by such a move.. Also if you look at trends over the decades it's clear that warfare is increasingly loosing it's glory. People aren't thrilled about murder and mayhem.. sure we'll have military spending for many years to come, but it's likely to loose it's popularity, and eventually fade.. So why is Google even considering to enter this market? When it's only short term and puts Google golden egg at risk? It makes no sense to me.