Particularly that last point stands out to me. Lots of automations I’ve seen assume the customer knows the problem. Which they may not they are contacting with

Particularly that last point stands out to me. Lots of automations I’ve seen assume the customer knows the problem. Which they may not they are contacting with a symptom to which they may not know the problem. They aren’t necessarily going to say billing issue/expired credit card when contacting about why they can’t access thier premium features on your app anymore.