Bank of America, GEICO, and other mainline financials have gone this route for most of their common questions (or so I've noticed - and for some reason they're

Bank of America, GEICO, and other mainline financials have gone this route for most of their common questions (or so I've noticed - and for some reason they're all named random women's names). It is extremely frustrating to use them because I usually only reach out when I require help with something complex, but I could see it being useful if your metrics indicate that question X is 50% of your phone time.