> 1. Uber, Lyft and co. would never have grown globally at such an astronomical rate (and eaten the taxi branch its lunch) That’s a dangerous assertion when Ub

> 1. Uber, Lyft and co. would never have grown globally at such an astronomical rate (and eaten the taxi branch its lunch) That’s a dangerous assertion when Uber spent a sizable chunk of its investment money on promotions to make rides available at less than cost. Selling services below cost and competitors price is a way to gain market share that does not prove that your business model is in any way superior.