A of of these projects/products come from the same place. An executive or manager has an idea. Some of these ideas have good intentions. Some come from someb

A of of these projects/products come from the same place. An executive or manager has an idea. Some of these ideas have good intentions. Some come from somebody reading HBR and seeing an article titled "By 2020 30% of purchasing decisions will be driven by social media." Then the ball starts rolling with the PowerPoint decks filled with revenue forecasts. And once that ball is rolling you have a lot of people inside and outside of the organization who are all pieces in this machine to achieve the final goal. Since nobody has visibility to the whole process and the accountability is totally opaque, the ball rolls into something that checks every requirement (even if the requirements were the opposite of the stated goal) but is totally useless.