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For me, Chatbots felt like almost a violation of my privacy. Many marketing industry related sites would get your permission to send you an eBook, but would slo
by neya 8y ago
For me, Chatbots felt like almost a violation of my privacy. Many marketing industry related sites would get your permission to send you an eBook, but would slowly after a couple of days drop you a random message about an upsell to their event/conference/webinar/coaching (some random high ticket value item) and it's terrible than email spam because email is not intrusive, but chatbots are VERY intrusive. Suddenly, my phone would buzz, my chrome would send me a notification and my watch would vibrate all at the same time only to find out that this shitty marketing firm had sent me something I don't care about. And the worst ones are the ones that keep sending you stuff with no way to opt out unless you resort to blocking them. These should be made illegal.
Another case study - I worked with a large pizza chain to implement chatbots onto their site. In the end, I (although I knew I'd lose money) told them that their basic add to cart, checkout experience on their e-commerce site was far better than a chatbot asking you 101 questions to make a fg pizza.
I didn't advice them based on just intuition, we actually setup Google analytics and saw that the conversion rates were far better on the E-Commerce site and that it was impossible for the IT team to keep up with the marketing team that kept running promotions which led to tons of edge cases for their ordering flow.
So, another example of great technology, great potential, but destroyed by greedy marketers, poor implementations and businesses that simply want to ruin an otherwise perfectly customer work flow.
- mikesabat 8y agoTo your first point, Facebook has clear policy against sending a marketing message more than 24 hours after a user messages in. They just haven't been enforcing it. You can definitely report them in the app. With SMS, in the US, it is illegal if a company is sending unwanted texts. Covered in the TCPA - Telephone Consumer Protection Act ~2015. Any legitimate provider will automatically opt you out of the campaign if you reply STOP. You can also copy the text and forward it to the number that spells SPAM (7726). They will send a bounceback and ask you what number sent the message. It's super cludgy, but the carriers do seem to act on complaints, although it can happen slowly.