5 ms·
I see supermarkets as having 100 years of A/B testing to make sure that you don't stick to your list. These include strategic floor layouts, the smell of fresh
by martin-adams 8y ago
I see supermarkets as having 100 years of A/B testing to make sure that you don't stick to your list.
These include strategic floor layouts, the smell of fresh bakery goods such as bread and cakes, special offers, slow music, reduced lighting, fresh produce first, eggs in strange places, expensive products at eye level, and of course, the items in the checkout.
Having a shopping list does help. It's the sticking to it I'm curious to how easy that is.
- npongratz 8y agoI'm comfortable pitting my self-control against supermarkets' century of A/B testing.
- cglace 8y agoTheir 100 years of A/B testing has no effect on my wife.
- majormajor 8y agoAlternately, they have years of testing how to present things to shoppers like me, where "stick to the list" is never a hard and fast rule, but there's a conscious desire to browse a bit too. I wonder what the overall frequencies of different customer behaviors, there, are...