> I think this is a form of branding, it "feels" like a better product when you have a video with expensive production values. I'm only familiar with Air New Z

> I think this is a form of branding, it "feels" like a better product when you have a video with expensive production values. I'm only familiar with Air New Zealand's productions, but they are totally marketing / patriotism / more marketing. In that sense they form a very important function: they do some crazy video that gets them in the news again, reminding people they exist and solidifying the idea that they are a fun airline you should totally pay slightly more than the competition to fly with. (full disclosure, I am a New Zealander who will fly AirNZ if given the opportunity, so clearly it worked on me!)