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Larger airlines create really well produced (and expensive) safety guideline videos as a supplement to the safety speech before each flight, and they still have

by Timpy 8y ago

Larger airlines create really well produced (and expensive) safety guideline videos as a supplement to the safety speech before each flight, and they still have attendants pantomiming the safety procedures. Smaller flights just have the attendants. I think this is a form of branding, it "feels" like a better product when you have a video with expensive production values. Is it necessarily true that a bullshit job has to server no purpose? I think a doorman is like the safety video. It makes the product feel more expensive. I agree it's a bullshit job, but it contributes to the impression your company is making. Maybe a well produced Analytics Report makes a sort of impression like this too. At a glance you can prove you are a high end company that has everything together, and produces sophisticated reports as evidence. Even if it's a bullshit report, spending 5 figures to make the report is worth it, if it secures a bunch of 6 figure customers. I'm not saying we should secure bullshit jobs, I'm just trying to voice some more perspective.

SCdF 8y ago
> I think this is a form of branding, it "feels" like a better product when you have a video with expensive production values. I'm only familiar with Air New Zealand's productions, but they are totally marketing / patriotism / more marketing. In that sense they form a very important function: they do some crazy video that gets them in the news again, reminding people they exist and solidifying the idea that they are a fun airline you should totally pay slightly more than the competition to fly with. (full disclosure, I am a New Zealander who will fly AirNZ if given the opportunity, so clearly it worked on me!)
Vektorweg 8y ago
The question boils down to marketing. If a company spends more money on marketing, every rival company will do so too. They are creating jobs, that would cancel each other out.

by Timpy 8y ago

SCdF 8y ago

> I think this is a form of branding, it "feels" like a better product when you have a video with expensive production values. I'm only familiar with Air New Zealand's productions, but they are totally marketing / patriotism / more marketing. In that sense they form a very important function: they do some crazy video that gets them in the news again, reminding people they exist and solidifying the idea that they are a fun airline you should totally pay slightly more than the competition to fly with. (full disclosure, I am a New Zealander who will fly AirNZ if given the opportunity, so clearly it worked on me!)

Vektorweg 8y ago

The question boils down to marketing. If a company spends more money on marketing, every rival company will do so too. They are creating jobs, that would cancel each other out.