You know, Zuckerberg gets a lot of flak for the "idiots" comment he made five years ago. It's MSM material now. You might say it contributes to public percept

You know, Zuckerberg gets a lot of flak for the "idiots" comment he made five years ago. It's MSM material now. You might say it contributes to public perception of his company, which is a big deal for the value and future success of his brand. The situation you brush off happens all too often. (also, see any political campaign, ever.)