"can" but can also suffer from other idiocy. I know, i've worked many times in big, medium, and small companies. The problem with small companies is... the lac

"can" but can also suffer from other idiocy. I know, i've worked many times in big, medium, and small companies. The problem with small companies is... the lack of inertia! You get the CEO reading an article and decide to 'rebrand', throwing away whatever plan there was in motion to do the previous fad. Then he goes to a show, and comes back all bouncy about the new cool stuff we HAVE to start integrating or else we won't be relevant when coming to market. Been there, done that, got a whole pile of t-shirts ;-)