After that they did exactly that, they included multi-factor authentication when it was previously unavailable. The MFA available in 2018 is dramatically better

After that they did exactly that, they included multi-factor authentication when it was previously unavailable. The MFA available in 2018 is dramatically better than it was in 2014, when I believe all that occurred. Companies that don't protect unsophisticated users from simple mistakes or inaccurate mental models will get a reputation for being insecure and lose sales. This is regardless of whether the user "should have known better."