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I work with B2B companies and I can confidently say that outside of LinkedIn, there is little to no value in maintaining an active presence on Twitter/Facebook/
by throwawayqdhd 8y ago
I work with B2B companies and I can confidently say that outside of LinkedIn, there is little to no value in maintaining an active presence on Twitter/Facebook/Pinterest/Instagram in most B2B segments
- theshrike79 8y agoIt does matter for getting the right kind of employees, basically it's used as branding the company as something people would want to work in. Most B2B companies are pretty hard to get any relevant information out of.
- throwawayqdhd 8y agoI've seen far more mileage in maintaining an active presence on niche-specific platforms. A company that actively creates and shares interesting content on HN will have a much better brand image than one that does the same on Twitter. HN's smaller, self-selected audience will also land you better quality leads with less noise as compared to a large social platform
- paulie_a 8y agoUnless you are selling to HR, I don't see any value in even keeping a LinkedIn presence.
- shadowtree 8y agoMost corporate IT, enterprise software and consultants are on LI. People flow between those sectors, like a McKinsey consultant tapping out before becoming a partner, moving into a role at one of her clients, etc. LI is a self-updating rolodex, has killed business cards. Invaluable to keep track of where people move. Our sales people would hate for LI to go away. Happily pay themselves for Sales Edition.
- zentiggr 8y ago> Our sales people would hate for LI to go away. Happily pay themselves for Sales Edition. You just convinced me to go kill my LinkedIn account from whenever ago.