Or to put a different way: if there was a taxi service that took you to waikiki on a Maserati for $250, and people were willing to pay for it, what rationale wo

Or to put a different way: if there was a taxi service that took you to waikiki on a Maserati for $250, and people were willing to pay for it, what rationale would there be for capping the price to that of other taxi services? If someone is willing to pay more for not having to deal with the hassle of making a phone call or fumbling w/ cash or long wait times or whatever, shouldn't that be fine?