5 ms·

Then let them go out of business. I reject the idea that I have to hear about ambulance chasing lawyers and diet pills and ways to make $$$ fast and cars I can

Then let them go out of business. I reject the idea that I have to hear about ambulance chasing lawyers and diet pills and ways to make $$$ fast and cars I can't afford and watches I don't want and household cleaning products I don't trust and kitchen appliances I have no use for and websites solving problems I don't have.. because it's my responsibility to endure it so those poor businesses can continue existing. Like it's some kind of charity and I'm obliged to give them my attention just in case I'm part of their target market. Spare just 2 hours per month to ensure this Chigaco company sells more product. In the limit case, there are more companies and more products than I could learn about if all I did was watch advert show for the rest of my life. And they would be perfectly happy to waste the rest of my life showing me adverts because my life is meaningless to them compared to even $1 more profit. No.

davidivadavid 8y ago
Then your problem is with the targeting of advertising more than the idea of advertising. Which in itself is only a sliver of what marketing is.
- jodrellblank 8y ago
  No, my problem is with the advertising itself. Consider a world with perfect targetted advertising. I would benefit from an XYZ in my life. Suddenly I am inundated with emails, phonecalls, text messages, instant messages, from a planet full of XYZ sellers. Every billboard I see, every surface, every YouTube advert, every radio intermission, every pre-film trailer, every in-film product placement, every web banner advert, every Windows start menu product placement, every smartphone iAd, every Spotify break, all adverts for an XYZ. More adverts for an XYZ than I can take in if I spent a month just watching them. I'm not magically happy with this state of affairs, just because the ads are relevant or precisely targetted. I am worse off, in fact, because of being creeped out by the targetting, and snowed under with the monotony and repetitive onslaught.
  - davidivadavid 8y ago
    Then I guess we differ on the idea of what "perfectly targetted" means. You're certainly not going to buy all XYZs, so XYZs vendor would be wasting dollars advertising the XYZs you're not going to buy. So it's not perfect. Perfectly targetted advertising would show you the one XYZ you are going to buy, and stop there.

davidivadavid 8y ago

Then your problem is with the targeting of advertising more than the idea of advertising. Which in itself is only a sliver of what marketing is.

jodrellblank 8y ago
No, my problem is with the advertising itself. Consider a world with perfect targetted advertising. I would benefit from an XYZ in my life. Suddenly I am inundated with emails, phonecalls, text messages, instant messages, from a planet full of XYZ sellers. Every billboard I see, every surface, every YouTube advert, every radio intermission, every pre-film trailer, every in-film product placement, every web banner advert, every Windows start menu product placement, every smartphone iAd, every Spotify break, all adverts for an XYZ. More adverts for an XYZ than I can take in if I spent a month just watching them. I'm not magically happy with this state of affairs, just because the ads are relevant or precisely targetted. I am worse off, in fact, because of being creeped out by the targetting, and snowed under with the monotony and repetitive onslaught.
- davidivadavid 8y ago
  Then I guess we differ on the idea of what "perfectly targetted" means. You're certainly not going to buy all XYZs, so XYZs vendor would be wasting dollars advertising the XYZs you're not going to buy. So it's not perfect. Perfectly targetted advertising would show you the one XYZ you are going to buy, and stop there.