Nothing about “make a boatload of money” is bullshit unless we treat capital / wealth as meaningless. The issues that structuralize incentives different from re

Nothing about “make a boatload of money” is bullshit unless we treat capital / wealth as meaningless. The issues that structuralize incentives different from reality is what makes an activity bullshit. The marketing people are there to discover / address possible customers to feed back to sales, and sales’ purpose beyond simply “just sell” is to work personally (read: emotionally) with powerful decision makers into developing a relationship with the company. And that is the crux of it all - with power concentrated into fewer and fewer hands at companies (mergers do not help here), there is a mass, highly lucrative industry of bullshitters so removed from reality and mostly interested in emotional responses trying to sway these specific people to make high-impact (in terms at least in dollars and real results ideally) decisions. It’s similar to a lot of real estate and car commercials catering to the tastes and cultural norms of the already-wealthy - working with those politically or capitally deficient is a sucker’s game, which only further reinforces the status quo of the powerful primarily accomplishing tasks through higher level relationships built indirectly on the backs of non-bullshitters than anything connected directly to material, concrete real world outputs (the less bullshit work). To me that is the bullshit, not sales and marketing jobs in itself (I have plenty of respect for sales and marketing as professions - the good ones make it clear there is a need and benefit for society to have them around). In practice, many higher level decisions are also meant to make one’s organization appear better than it really is whether it’s to impress outsiders or for internal political capital. But unfortunately for humans at scale, perception becomes reality because so many things get bootstrapped just because people believe in it working.