I think the part that Ars isn't mentioning is that Jeff "devalues our content" Zucker announced his departure today, so it's possible he may no longer represent

I think the part that Ars isn't mentioning is that Jeff "devalues our content" Zucker announced his departure today, so it's possible he may no longer represent his company's overall position on the topic. To me, the move seems to reflect a disrespect of Zucker's leadership as much as it does a diss on Apple. Also, it's not like any of this hurts Apple anyway. They're a hardware business first and I have to imagine their margins won't be hurt by ceding a breakeven TV business to Netflix or Hulu. Other factors at play: Netflix often sets up lump-sum deals with content owners instead of per-item deals. And those deals as a whole are way more attractive than $0.99 rentals for shows which may not even be as popular in the long-term: http://shortformblog.com/tech/netflix-slowly-but-surely-becoming-a-movie-studio-cash-cow/ http://shortformblog.com/tech/netflix-slowly-but-surely-beco... Fact of the matter is, Netflix writes big checks. Which might make them more attractive to old-school execs than Apple's model, which is a lot less like what they're used to than Netflix is.