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Raise your prices. I can't be alone in thinking that these prices are insanely low when considering the market. If you're selling to working programmers, $9.9

Raise your prices. I can't be alone in thinking that these prices are insanely low when considering the market. If you're selling to working programmers, $9.99 a month is a frivolity. I pay more than that for Netflix. For a business expense? Your $24.99 plan should be the entry point. You should have a higher tier. A much higher tier, in fact, like $350. You're targeting agencies and studios at this point. It's still under the ~$500 that requires approval, but there are absolutely businesses out there that will just sign up for the highest tier they can process, because it's a status thing or "they may need it". You won't get many signups at this price, but even one will replace 35 signups at your current lowest tier. Heck, more, because higher-priced customers will churn less and require less support. Consider dropping your free tier and just relying on your free trial. You're targeting businesses and working programmers. They have money, so a lack of money won't be the reason they choose not to use your product, only product/customer fit.

frits1993 8y ago
Thanks you for the interesting feedback. Pricing is something I find to be the most difficult part of offering a service. It surprised me that no-one else had mentioned anything about pricing so far, so I started to think that I found the "oh this looks reasonable" sweet spot. I'll see where everything is when this HN storm settles down and reconsider.
ljm 8y ago
Totally agree on the higher tier, also because there are plenty of things you will value more just because it charges a higher price. For a freelancer or agency who needs this because they've been screwed over before, it might even make the service appear more trustworthy, that you're charging that much because you are offering security. A few hundred a year is nothing for a bit of peace of mind and some protection against a client skipping payment and running off with your code. Anecdotally, a place I previously worked at raised all of its prices and tweaked the available plans (with some A/B testing involved) and internally it was incredibly controversial and made a lot of people unhappy as we were implementing it. When the testing period was over and all was said and done, few people complained about the price hikes and far more people either just accepted it or went for an upgrade. I think it's very easy for a startup to completely underestimate the value it provides and assume that nobody would pay more if they had to. But maybe that's just a bias because you don't tend to hear about the companies that failed for charging too much. (Not that I would suggest you blindly follow this advice!)

frits1993 8y ago

Thanks you for the interesting feedback. Pricing is something I find to be the most difficult part of offering a service. It surprised me that no-one else had mentioned anything about pricing so far, so I started to think that I found the "oh this looks reasonable" sweet spot. I'll see where everything is when this HN storm settles down and reconsider.

ljm 8y ago

Totally agree on the higher tier, also because there are plenty of things you will value more just because it charges a higher price. For a freelancer or agency who needs this because they've been screwed over before, it might even make the service appear more trustworthy, that you're charging that much because you are offering security. A few hundred a year is nothing for a bit of peace of mind and some protection against a client skipping payment and running off with your code. Anecdotally, a place I previously worked at raised all of its prices and tweaked the available plans (with some A/B testing involved) and internally it was incredibly controversial and made a lot of people unhappy as we were implementing it. When the testing period was over and all was said and done, few people complained about the price hikes and far more people either just accepted it or went for an upgrade. I think it's very easy for a startup to completely underestimate the value it provides and assume that nobody would pay more if they had to. But maybe that's just a bias because you don't tend to hear about the companies that failed for charging too much. (Not that I would suggest you blindly follow this advice!)