> If a company with the weight and power of Google feel something is wrong and isn't doing their damnedest to try to fix it, then it won't change. Great point.

> If a company with the weight and power of Google feel something is wrong and isn't doing their damnedest to try to fix it, then it won't change. Great point. If any company is in position to spend resources and have an effect on society, Google is definitely one of them. And of course it is a great goal. However they need to spell that out in plain and simple language and not hide it between the lines or say they are doing it because (as the article quotes) it would otherwise "make it difficult for the company to hire and retain workers, posing a long-term risk to its ability to innovate". If innovation and ability to retain was directly tied to diversity each business unit down the lowest level would eventually figure it out in a few years. There would be no need for diversity chairs, advocates, executive positions. These groups would go out, seek, hire and accordingly compensate people just like they seek, hire and accordingly compensate experts in those fields.