That's overly simplistic. If women or minorities see women and minorities doing well at companies, they are more likely to apply to them. If you want to break

That's overly simplistic. If women or minorities see women and minorities doing well at companies, they are more likely to apply to them. If you want to break the pattern it makes sense for companies to take the initiative. Look at what Apple did at WWDC -- greatest percentage of women on stage ever. Having said that, the article has no details on what the proposals were, so it's unclear just how heavy a burden it placed on the company.