Building off your example, the company going out of their way to try and bridge this gap could hypothetically alleviate the 90/10% gap in the future. The gap is

Building off your example, the company going out of their way to try and bridge this gap could hypothetically alleviate the 90/10% gap in the future. The gap is in part caused by women not having the same role models higher up in the STEM world to look up to and follow. In this case, Google is part of the society that leads to your gap in applicants and can definitely make a difference through their hiring policies. I completely understand the other side that this may not necessarily lead to the most qualified candidates being hired though. It is a difficult topic to discuss, and we just don't know yet what effect equal hiring policies have because they should more strongly affect future generations.