You're conflating % of profit of the market with % of market share. For example, Apple only has 10-40%[1] of the smartphone market (i.e. market share), but the

You're conflating % of profit of the market with % of market share. For example, Apple only has 10-40%[1] of the smartphone market (i.e. market share), but they capture north of 80%[2] of the physical device sale profits. There have even been years where they captured more than 100% of the profits[3].. The same goes for the app store: iOS owners are often more likely to pay for apps, but Android developers make up this difference by including ads and tracking, which isn't 'consumer spend' but still makes money. [1] depends on who you ask [2] https://appleinsider.com/articles/18/04/17/apple-grabs-86-of-smartphone-profits-globally-iphone-x-alone-seizes-35 https://appleinsider.com/articles/18/04/17/apple-grabs-86-of... [3] https://www.macrumors.com/2016/11/04/apple-smartphone-profit-q3-samsung-recall/ https://www.macrumors.com/2016/11/04/apple-smartphone-profit...