The biggest issue I see in all honesty, is that as of now, itunes fails completely in terms of user experience when you try to find and buy anything. itunes is

The biggest issue I see in all honesty, is that as of now, itunes fails completely in terms of user experience when you try to find and buy anything. itunes is rife with things that make it HARD to buy anything. The user flow goes something like: -Wait for itunes to load -type in your password -tell it you don't want to turn on feature x or y -click itunes store -type something in the search box -wait while the store freezes for 5-10 seconds -click on what you wanted -click on the season you wanted -find the episode, realize you don't want the HD version -hunt for the small link to the SD version because itunes decieds for you that you must want to pay more and get the HD version -re-find the SD version, click 'buy' -re login in because for some reason it asks you twice -click the 'yes I really want to buy this popup' -get hit with a new terms of service that you must agree to -realize that your download hasn't actually resumed now that you've agreed to the TOS -re-find the episode and click buy once again -re-click the 'yes I want to buy this' button -hunt up the 'downloads' link on the left -find the item that you want to watch, get hit with another popup talking about how downloaded items will show up here or there when they are done downloading. -Double click the item you want to see -hunt for the hidden-till-you-mouse-over-it button to expand the show to full screen Don't get me wrong I love Apple, I sing praises for them all the time, but I know they can do way better than this. Compare this to the zune market on xbox: -Load the market -search -click buy -click play