Apple is going about AR right: incremental, shipping now, and already building a developer ecosystem. Smartphone based AR is mediocre at best but millions of us

Apple is going about AR right: incremental, shipping now, and already building a developer ecosystem. Smartphone based AR is mediocre at best but millions of users already can access it and provide feedback on it. Apple doesn’t have to convince users to spend $600 (at least) today on a new gadget that would still mostly be a novelty. They have bought themselves time to develop a great AR hardware product, and when they do release it, a whole ecosystem will already be in place In fact, Apple may have already won this space unless they seriously drop the ball or someone releases something amazing. I mean the hololens is shipping today and is really cool but few people seem to care because it’s so expensive and it’s not clear why you need AR. To make AR more than a novelty requires developers. Developers will go where the users are because that’s where the money is, and users go where the apps are and where their friends go. Apple is using smartphone based AR to work around this catch 22