Customers and potential customers also use competing products, so you also need to use those to sell to, understand, and grow your customers. Maybe SAP uses th

Customers and potential customers also use competing products, so you also need to use those to sell to, understand, and grow your customers. Maybe SAP uses their own software internally and they've all become power users that aren't bothered by the issues that you're having. Perhaps if they used competing products they'd have a better understanding of where theirs is lacking.