The whole article is tongue-in-cheek. It's relevant mostly because it's funny and partially because it provides context. Also, later in the same paragraph: >

The whole article is tongue-in-cheek. It's relevant mostly because it's funny and partially because it provides context. Also, later in the same paragraph: > For Microsoft to trot this out during WWDC is a real thunder-stealer. It’s nice to see global-platform capitalism played with a little verve.