I'm not sure what to call this counterpoint to the more general mantra of "cloud is cheaper and easier than rolling your own!" (with an implied "always" in the

I'm not sure what to call this counterpoint to the more general mantra of "cloud is cheaper and easier than rolling your own!" (with an implied "always" in the middle). Maybe the ineconomy of scale? Except it's not really about scale but about customization, so maybe the "economy of customization". > You don't understand what you need. Unfortunately, I think this statement is more often true than not, and it's much easier to go with what's popular right now than to form that understanding. Of course, there's some merit to that strategy if one is new, but I can't believe that many people are that new.