Coming from a non-techie perspective, the reason I'm not using it is because its all way too confusing. I mean, have you read an article about this stuff? Every

Coming from a non-techie perspective, the reason I'm not using it is because its all way too confusing. I mean, have you read an article about this stuff? Everyone defines it in different ways, hardly anyone can explain with specificity what exactly it will do for you, and its very hard for anyone to found out information about what to do when or where. By that I mean, no one has told me what I can do as a non-programmer. Business people won't start using it until there is a specific advantage to doing it, but no one can point that out yet. Furthermore, I haven't been able to find a way to figure this out without hiring someone. For example, I have a TypePad blog. So someone explain what I'm supposed to do, how it will help me, and how I will do it. In a way that doesn't involve coding. I dare you.