And you pay in setup time, and in developer maintenance time. Woo is a siren song. It has a seductive appeal: free, complete control. But then you spend 40

And you pay in setup time, and in developer maintenance time. Woo is a siren song. It has a seductive appeal: free, complete control. But then you spend 40 hours setting it up vs 5, and 10-20 hours a month maintaining it vs 0, and 20 hours getting your pages to load fast enough. And then updating plugins. And updating plugins. And updating plugins. in the end, most stores are better on Shopify or Big or Volusion.