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If they’re any good then it’s both. You should have a content team that works toward the goal of making great content for your audience, an analytics team that
by theshadowknows 8y ago
If they’re any good then it’s both. You should have a content team that works toward the goal of making great content for your audience, an analytics team that helps you figure out exactly who your audience is and what they like, and a CRM team that works to execute on that vision to maximize value for both the customer and the org.
- TeMPOraL 8y agoExcept when you separate out optimizing value for your audience from optimizing value for your org, the former becomes a cost centre, if not plain waste of money. At some point, someone is bound to ask, why waste money with a person passionate about the topic, when someone who doesn't care could write 2x - 10x the volume of content? Or put in other way, there are very few orgs that are "good" in the sense you describe. There are so few of them, that myself - and many others - treat monetization steps as a negative signal. Personally, I put that as a heuristic for on-line content - the harder a site tries to make money off you, the less trustworthy and useful it is.
- theshadowknows 8y agoYeah I can see that point. Like Daring Fireball, Gruber just has the single ad off to the side.