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It's because analytics say this gets more lead captures, but they rarely measure if the leads are fake just to make the things go away. In the end they are just

It's because analytics say this gets more lead captures, but they rarely measure if the leads are fake just to make the things go away. In the end they are just looking at "conversion" metrics and the cost it took to drive that traffic. Longer term effects are hard to measure, and ad agencies and internal ad teams are measured for this month, not the future.

halflings 8y ago
So, you think these people don't analyze whether adding these pop-ups brings actual traffic to their website, not just increases subscriptions? If it was "fake signups", why would people add their real email, and why would they click on the articles afterwards?
quantsNightmare 8y ago
I work at a place where I am a fly on the wall, listening to these ad teams, and let me tell you, they honestly believe this kind of bullshit honestly works and matters. They hotly debate the virtues of deceptive dark patterns, and, man, are they assholes to boot. They also blow cash on retarded shit like juiceros, and bro-compare their juicero-type schlock and tchotchke collections unironically, and sometimes with transparent envy of one another. It's as bad as you might imagine. After lunch, when they really get going, with their mind-blowingly vapid conversations, I have to blast my eardrums with tinnitus inducing audio, in order to quarantine my mind from their stunting world views. When Douglas Adams imagined the Golgafrinchans, I have to believe that he was in the presence of the these sorts of people, when he dreamt up that little tidbit. It is my ardent belief that the only way to divest society of such parasitic blooms of "humanity" really is to blast them into outer space, but in order to do so, we have to learn to be really careful about how we sanitize our telephones first.
- hazz99 8y ago
  Gonna state a counterpoint, saying that most marketers & advertisers I've spoken with have been pretty on the ball. They understand that people don't "like" adverts and try to get leads through different ways. People who embrace these irritating practices are not necessarily the minority, but I wouldn't say they're the majority either. It's definitely not an accepted best practice. Marketing extends much further than just annoying popups and advertising, and is an extremely important field -- something I feel us engineers sometimes forget about, because the benefits aren't immediately measurable.
thisisit 8y ago
I might be wrong but I read somewhere that more leads are captured during a conscious action by the reader. So prompting for email when reader is closing the window is much better than disrupting the flow while reading the blog.

halflings 8y ago

So, you think these people don't analyze whether adding these pop-ups brings actual traffic to their website, not just increases subscriptions? If it was "fake signups", why would people add their real email, and why would they click on the articles afterwards?

quantsNightmare 8y ago

I work at a place where I am a fly on the wall, listening to these ad teams, and let me tell you, they honestly believe this kind of bullshit honestly works and matters. They hotly debate the virtues of deceptive dark patterns, and, man, are they assholes to boot. They also blow cash on retarded shit like juiceros, and bro-compare their juicero-type schlock and tchotchke collections unironically, and sometimes with transparent envy of one another. It's as bad as you might imagine. After lunch, when they really get going, with their mind-blowingly vapid conversations, I have to blast my eardrums with tinnitus inducing audio, in order to quarantine my mind from their stunting world views. When Douglas Adams imagined the Golgafrinchans, I have to believe that he was in the presence of the these sorts of people, when he dreamt up that little tidbit. It is my ardent belief that the only way to divest society of such parasitic blooms of "humanity" really is to blast them into outer space, but in order to do so, we have to learn to be really careful about how we sanitize our telephones first.

hazz99 8y ago
Gonna state a counterpoint, saying that most marketers & advertisers I've spoken with have been pretty on the ball. They understand that people don't "like" adverts and try to get leads through different ways. People who embrace these irritating practices are not necessarily the minority, but I wouldn't say they're the majority either. It's definitely not an accepted best practice. Marketing extends much further than just annoying popups and advertising, and is an extremely important field -- something I feel us engineers sometimes forget about, because the benefits aren't immediately measurable.

thisisit 8y ago

I might be wrong but I read somewhere that more leads are captured during a conscious action by the reader. So prompting for email when reader is closing the window is much better than disrupting the flow while reading the blog.