I don't think the dark patterns are a surprise to anyone who has been paying attention. The machine maximizes input of human attention for the output of money.

I don't think the dark patterns are a surprise to anyone who has been paying attention. The machine maximizes input of human attention for the output of money. The only thing really surprising about Facebook is how consistently well they have executed that function, and for how long they have incrementally optimized it. Zuckerberg deserves some blame/credit for that for sure.