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Interesting possibility, but wouldn't it be cheaper to just not buy any billboard ads in that town?
by rossdavidh 8y ago
Interesting possibility, but wouldn't it be cheaper to just not buy any billboard ads in that town?
- soared 8y agoI honestly don’t know. I’ve only read about this type of testing and a friend does it for direct mail at work but I’ve never used it. I think in digital or direct mail that you have the ability to track those users, which I guess doesn’t apply with billboards.