Then why not a facebook account, a twitter account, an sms account, a 24/7 too-free number, a ever other form of communication? It is very not cut and dried.

Then why not a facebook account, a twitter account, an sms account, a 24/7 too-free number, a ever other form of communication? It is very not cut and dried. It very much depends on the habits and needs of companies customers. And it very much depends on the nature of the company. Steel mill, taco cart two companies I'm not gonna begrudge not having email. Finally it is far worse to do something poorly rather than not at all. If I can't find an email or get a bounce back I'll be miffed. If my emails aren't handled timely and well I be upset and developed a much poorer view of the company. If you take on replying to customers you had better be committed to doing it excellently and have a clear understanding of the Cluetrain Manifesto.